About Kayak Alley
Your Ultimate Destination for Water Adventures
Our Story
Founded in 2010 by passionate water sports enthusiasts, Kayak Alley began as a small riverside shop with just three kayaks and a dream. What started as a modest operation has grown into one of the region’s premier water sports destinations, serving thousands of enthusiasts every year.
Our journey began when founders Mike and Sarah Johnson discovered a shared love for exploring waterways. Frustrated by the lack of quality equipment and expert advice available to beginners, they set out to create a space where both novices and experts could find everything they needed for their water adventures.
Today, with multiple locations and an award-winning online store, we continue to stay true to our original mission: making water sports accessible, safe, and enjoyable for everyone. Our team of certified instructors has introduced over 15,000 people to the joy of paddling, and we’re just getting started.
Our Mission
At Kayak Alley, our mission is simple but powerful: to connect people with the transformative experience of being on the water. We believe that water sports aren’t just activities—they’re ways to discover nature, find peace, and challenge yourself in new ways.
We’re committed to:
- Providing top-quality kayaks, SUPs, and gear that enhance your experience
- Offering expert guidance for water enthusiasts of all skill levels
- Promoting water safety and environmental stewardship
- Creating a community of passionate water enthusiasts
Every decision we make—from the products we carry to the events we host—is guided by this mission to enrich lives through water adventures.
Our Core Values
Passion for Water
We live and breathe everything aquatic. Our love for waterways fuels everything we do, from product selection to customer service.
Safety First
We prioritize your safety above all. All our recommendations and training programs are designed with your wellbeing in mind.
Environmental Stewardship
We’re committed to protecting the waterways we love. A portion of every sale supports water conservation efforts.
Community Building
We foster a welcoming community where water enthusiasts of all levels can connect, share experiences, and grow together.
By The Numbers
Meet Our Team
Mike Johnson
Co-Founder & CEO
20+ years kayaking experience
Sarah Johnson
Co-Founder & Operations
Certified kayak instructor
Alex Rivera
Head of Product
Gear expert & designer
Ready for Your Next Adventure?
Discover our premium kayaks, SUPs, pedal boats, and accessories designed for every skill level and water condition.
Explore Our Collection